When people speak about SEO, they’re normally referring to search engines and websites, such as Google.

This is understandable. Most tech historians believe that SEO and all things search engine marketing began with the launch of the first website published in 1991, or when the first web search engine launched.

What is social media SEO?

Social media SEO is optimizing your social media profiles and the content you post to improve your discoverability on social media platforms and search engines. It’s about strategically using social media to boost your website’s visibility and attract a wider audience.

A brief history of social media SEO