Heard of Shopify? It’s a platform that provides businesses with the tools they need to sell their products online. But before we dive into the nitty-gritty of how to apply SEO to Shopify, we need to ask some important questions.

  1. Why do you need a platform to build your online store? Can’t you build an e-commerce store without using a platform like Shopify, WooCommerce or BigCommerce?
  2.  SEO is that thing that makes your website rank higher on Google, right? If that’s the case, then how does SEO apply to Shopify?
  3. Thirdly, if SEO does apply to Shopify, which SEO tools and techniques should you be using to make sure that people are finding your store?

Why do companies use Shopify?

It’s a user-friendly platform designed to simplify the e-commerce experience for entrepreneurs and businesses of all sizes. The perfect combination of customizable templates, built-in tools for product management, payment processing, shipping, marketing, and analytics make it an all-in-one solution for building and growing an online store.

How Shopify works

Here’s a simplified overview of how it works (#6 is relevant to this article):

  • Create an account
  • Set up your store
  • Add products