Heard of Shopify? It’s a platform that provides businesses with the tools they need to sell their products online. But before we dive into the nitty-gritty of how to apply SEO to Shopify, we need to ask some important questions.
- Why do you need a platform to build your online store? Can’t you build an e-commerce store without using a platform like Shopify, WooCommerce or BigCommerce?
- SEO is that thing that makes your website rank higher on Google, right? If that’s the case, then how does SEO apply to Shopify?
- Thirdly, if SEO does apply to Shopify, which SEO tools and techniques should you be using to make sure that people are finding your store?
Why do companies use Shopify?
It’s a user-friendly platform designed to simplify the e-commerce experience for entrepreneurs and businesses of all sizes. The perfect combination of customizable templates, built-in tools for product management, payment processing, shipping, marketing, and analytics make it an all-in-one solution for building and growing an online store.
How Shopify works
Here’s a simplified overview of how it works (#6 is relevant to this article):
- Create an account
- Set up your store
- Add products