Content Marketing

Content marketing is the process of creating content that builds a strong relationship with your consumers. The content should be high-quality, relevant, and engaging – which will hopefully keep them coming back for more. In contrast to traditional advertising, content marketing is about playing the long game. The key is to plan – there needs to be a plan – how often you’re going to produce content, which type of content to produce, and how to distribute the content.

It all starts and ends with a solid strategy.
We use methodologies that have delivered measurable results for all our clients. The secret to a world-class strategy is firstly defining your goals, but then refining them and improving their effectiveness as you go. We’ll help you outline your business goals, key performance indicators (KPIs), content pillars, formats, and distribution tactics. Along the way, we’ll also use the following tools to guide our decisions: content, process, data, & performance audits, plus a thorough analysis of your customer journeys and what your competitors are doing right that we can then learn from them.

Ever been reading a book, and you lose track of time?
That’s what good content marketing feels like. When content is created to fill a gap within the lives of your consumers, it becomes a source of interesting information for your consumers, but has a subtle way of establishing long-term relationships with them. They get excited by the content you’re producing, and look forward to future publications. We’re experts at telling stories, and that’s why we can tell your brand narrative in a way that is enjoyable for people to read and engage with. We leave them with a feeling of “I want to become part of that brand’s narrative”.

Everybody likes their coffee differently – right?
That’s how it is with a content marketing plan. There are multiple channels and platforms that are effective when creating content. The key is to first work out who your target market is. Then, you can establish what type of content they normally enjoy. After that, it’s a not-so-simple equation of creating the right content for those channels. These are some of the most common means, methods & channels to use when creating content: blogs, e-books, white papers, infographics, videos, case studies, website copy, newsletters and emailers. We’ll take the stress away from you, and together we’ll work out a rock-solid plan to cater to your target audience.