Attention is such a precious commodity these days in marketing. People can see up to 100 ads per day. The average American checks their phone up to 144 times per day.
When you’re competing for a limited amount of attention from your customer’s brains, your marketing really does need to stand out and stop their thumbs (or minds) from scrolling past. One way to do that is to use non-traditional forms of marketing. These forms of marketing tend to stand out from the crowd in specific scenarios.
What is non-traditional marketing?
Non-traditional marketing strategies rely on new and unorthodox mar