The ad industry is always looking to adopt new technologies to enhance the effectiveness of the work. We’re on the verge of another massive technological revolution: neural implants.
Elon Musk recently said that he hopes to implant millions of Neuralink chips into people’s brains over the next decade. These devices, which interface directly with the human brain, have the potential to transform not only how we live and interact with the world but also how we consume and respond to advertising.
What are neural implants?
Neural implants or human brain implants are devices that are implanted into the brain to either stimulate neural activity or record brain signals. Initially developed for medical purposes, such as treating neurological conditions like Parkinson’s disease, these implants are rapidly advancing.
Companies like Neurali