We just had an interesting “conversation” with ChatGPT.
As you know, XDigitalSEO is a digital marketing agency. One of our areas of expertise is search engine marketing. We help companies worldwide advertise their businesses on search engine results – organically and through paid search adverts.
When ChatGPT got released to the public, a lot of the talk was about how it will affect the current marketing landscape. Will certain marketing tools become redundant?
Marketers started sweating
Let’s use a practical example to understand one of the concerns.
Before ChatGPT, if you were looking for an SEO agency in the USA, you’d have most likely gone to your favorite search engine, and typed in “SEO agency near me” or “SEO agency in the USA”. You’d have been presented with both sponsored and organic results. Google/Bing was happy that you used their search engine. They got paid by the businesses that bought paid search spots. The businesses were happy, because you got a chance to see their ad. You were, somewhat happy, because you had to sift through a whole bunch of search results (and view some ads – nobody likes ads), to work out which SEO agency is right for you. But nonetheless, the search engine gave you a pretty good list of accurate results relevant to your search.
Now that you have access to ChatGPT, which is a highly intelligent conversational AI model (and doesn’t show any pesky ads), you can go to ChatGPT and get all your answers there, right? Surely, you can type in “SEO agency near me”, and you’ll get given the most relevant SEO agency for your business. You won’t have to see irrelevant ads, or even need to sift through a list of search results, because ChatGPT is highly intelligent, and knows exactly which SEO agency is right for you. Correct?
That’s where things get interesting.
There’s no need to sweat
We decided that instead of assuming the worst, let’s head to “the devil itself”, and ask ChatGPT what it thinks about our marketing concerns.
As it turns out, ChatGPT ironically allayed our concerns.
After exchanging pleasantries with ChatGPT, we got down to business. We typed in “SEO agency near me”.
Here was the surprising reply:
“I’m sorry, as an AI language model, I don’t have access to your current location. However, you can easily search for “SEO agency near me” on a search engine like Google, and it should provide a list of local options for you to consider. You can also try searching for specific locations, such as “SEO agency in [city name]” to narrow down the results.
It’s also a good idea to research and compare the services and reputation of different SEO agencies to ensure that you find the right fit for your needs. You can do this by reading reviews and case studies on their websites, as well as checking their portfolio to see the types of clients they have worked with and the results they have achieved.”
ChatGPT is honest about its own limitations – *phew*
You mean ChatGPT is ACTUALLY recommending that we use a search engine?
That was unexpected.
As it turns out, ChatGPT has its place in the world of marketing. It’s not necessarily here to replace everything we’ve ever known, but rather to enhance our online experiences.
Recently, Microsoft (a major investor in ChatGPT) incorporated ChatGPT into its own search engine – Bing.
We actually asked ChatGPT about this. Our question to it was “Will there still be ads on Bing, or will ChatGPT makes ads unnecessary, because people will be getting the answers they need straight away?”
The reply: “Ads are likely to still be present on Bing, even with the integration of ChatGPT. The integration of ChatGPT into Bing is likely to improve the user experience and provide more accurate answers, but it is unlikely to make ads unnecessary. Instead, ads and ChatGPT will likely complement each other, providing users with quick answers and relevant advertisements that meet their needs.”
The conclusion? ChatGPT is here to improve, not replace
We were genuinely panicking.
Is ChatGPT really here to take our jobs?
The short and long answer: not at all.
ChatGPT, and other conversational AI models such as Google’s Bard, are here to make the internet a better place. Ads will still be there. Search engines will still be there. Businesses will still be able to advertise their products and services to their target market.
The good news? With AI, the search results will become even more relevant. Searching for things online will become frictionless. You’ll find what you’re looking for quicker and easier than ever before, thanks to these intelligent programs.
We can all breathe a little easier.