Why SEO (Search Engine Optimization) Is Important For Your Business
Welcome to the world of search engine optimization. Take six minutes to find out what SEO is, and why SEO is important for your business in 2023. (As a bonus, at the end of the article, we’ll help you figure out your next steps to creating an even better website).
Firstly, what exactly is SEO?
You know Google and Bing? Those are two of the most well-known search engines in the world. We all go to search engines to type in questions so that we can find the information we need as quickly as possible.
Search engines have these things called bots. Bots travel the internet and scan websites. They then place websites in this massive “library” called an index. When someone comes to the search engine and types in “Apples near me”, the bots have already done such a good job of indexing all the websites in the world, that they generally choose the most relevant website to show the person looking for apples.
Search engine optimization is the process of optimising your company’s website so that when the bot arrives on your site, it knows exactly what you do, what you offer, and where to place your company in the gigantic index.
Secondly, how does SEO help me and my customers?
Oh boy. There are so many reasons why SEO is important for you and your customers. Here are two of the top ones:
It gives the people what they want
People are busy. They have screens everywhere these days, and asking people to be even more patient than they already are, is a recipe for disaster.
When you optimise your website so that the bot can correctly index it, the likelihood of the right customers finding your website increases exponentially.
If you sell apples at a Manhattan store, you’re going to want people to find your store as easily as possible. That’s why, if you optimize your website to include things such as keywords that people are using on search engines, they’re going to most likely type on Google “Apples in Manhattan”, and your website will pop up first. A good SEO plan constantly improves your website’s SEO score, which makes it more likely to reach the #1 spot on search engine results pages.
It gives search engines what they want
We all trust search engines. And rightfully so. They are incredibly complicated and smart technological marvels.
Search engines need people to create websites that are clear so that the bots can index them correctly. (The more people that use the search engine, the more ad revenue they can generate).
That’s where SEO (and a host of other methodologies) come into play.
Using an SEO strategy, you’re able to optimize your website so that the search engine has no choice but to fall in love with it. Well, love is quite a strong word here, but you know what we mean… Click here to hear from our CEO and understand more about how an SEO strategy is constructed.
What are your next steps?
You’re now even more clued up about why SEO is important for your business.
So where to from here, oh captain, my captain?
Here is the fun part!
As a business owner, there is a simple action you can take to improve your website’s SEO score.