Creating a website is one thing. Getting it to rank high on search engine results is another whole set of rules altogether.
So how do you get your website ranking at the #1 spot on Google?
The answer is simple and complicated: website SEO tactics.
Website SEO involves using specific strategies when crafting and updating your website, both on-page and off-page, to make Google, Bing, and Yahoo want to feature your site right up there with the best.
Why SEO matters to your site
Increased website traffic
The higher you rank in search results, the more likely people are to visit your site. This translates to more potential customers or readers for your business or blog.
Targeted audience
SEO allows you to target specific keywords that your ideal audience is searching for. This means you’re attracting visitors who are genuinely interested in what you have to offer.
Organic growth
Unlike paid advertising, SEO is an organic way to grow your website traffic. It’s a long-term investment that can pay off significantly over time (and is possibly at times even cheaper than paid advertising).
What is on-page SEO?
On-page SEO refers to the optimization techniques you need to apply to your website’s content and structure to improve its search engine ranking.
It’s about making sure your web pages are informative, relevant, and user-friendly for both search engines and actual humans.
Nine on-page SEO techniques to use in 2024
1) Produce good quality content
High-quality, informative content that addresses user search intent is crucial. Think in-depth articles, helpful guides, and engaging videos.
2) Optimize your keywords
Keyword stuffing is outdated. But, strategically including relevant keywords in your titles, headings, and content is still important.
3) Add meta tags and descriptions
Write meta tags and descriptions that accurately reflect your content and entice users to click on your search results.
4) Create title tags
Make sure your title tags are clear, concise, and include relevant keywords. They’re like the headlines for your webpage.
5) Link internally within your site
Create a strong internal linking structure that helps search engines understand your website’s hierarchy and navigate your content.
6) Optimize your images
Include relevant keywords in your image alt tags and descriptions to improve image search discoverability.
7) Your website has to be mobile-friendly
This is not negotiable. Ensure your website provides a seamless experience on mobile devices. The amount of people using mobile devices globally is higher than ever before.
8) Increase your website speed
Fast loading times are essential for user experience and SEO ranking.
9) Have you heard of a structured data markup?
Implement structured data markup to provide search engines with richer information about your content, potentially enhancing search results.
What is off-page SEO?
Off-page SEO, also sometimes called off-site SEO, refers to all the activities you do outside of your website to improve your website’s ranking in search results. It’s basically about building trust and authority for your site in the eyes of search engines.
Nine off-page SEO techniques to use in 2024
1) Use strategic guest posting
Focus on guest blogging on high-authority sites relevant to your niche. This builds backlinks and gets your brand in front of a targeted audience.
2) Get your brand mentioned
While backlinks are important, you shouldn’t neglect strategies like brand building and online mentions. Encourage industry publications to mention your brand, even if they don’t link directly.
3) Create genuinely high-quality content
Consistently create valuable and informative content that attracts links and shares naturally. This establishes your website as a trusted authority.
4) Utilize PR and influencer marketing
Collaborate with relevant influencers in your field to reach new audiences and generate brand buzz. Positive brand mentions can boost SEO.
5) Your Google business profile is crucial
If you have a local business, ensure your Google My Business profile is optimized and consistent citations exist across the web.
6) Get sharing on social media platforms
Promote your content strategically on social media platforms to increase website traffic and brand awareness. Social shares can indirectly influence SEO.
7) Establish yourself as an industry authority
Participate in relevant online communities such as forums by providing valuable answers and insights. This establishes your expertise and potentially drives traffic to your website.
8) Participate in industry events
Host or participate in industry events to build relationships, generate brand awareness, and potentially earn backlinks.
9) Get customers to leave positive reviews
Encourage customers to leave positive reviews on trusted platforms. Positive reviews can build trust and influence local SEO.
Create a long-term plan
By implementing a well-rounded on-page and off-page SEO strategy that incorporates these techniques, you can increase your website’s authority and visibility in search results. Remember to focus on quality over quantity and prioritize building genuine connections within your niche.
Get an SEO expert to guide you
XDigitalSEO can help you create an SEO plan for your website. Contact us today to get started.
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