Creating a website is one thing. Getting it to rank high on search engine results is another whole set of rules altogether.

So how do you get your website ranking at the #1 spot on Google?

The answer is simple and complicated: website SEO tactics.

Website SEO involves using specific strategies when crafting and updating your website, both on-page and off-page, to make Google, Bing, and Yahoo want to feature your site right up there with the best.

Why SEO matters to your site

Increased website traffic

The higher you rank in search results, the more likely people are to visit your site. This translates to more potential customers or readers for your business or blog.

Targeted audience 

SEO allows you to target specific keywords that your ideal audience is searching for. This means you’re attracting visitors who are genuinely interested in what you have to offer.

Organic growth

Unlike paid advertising, SEO is an organic way to grow your website traffic. It’s a long-term investment that can pay off significantly over time (and is possibly at times even cheaper than paid advertising).

What is on-page SEO?

On-page SEO refers to the optimization techniques you need to apply to your website’s content and structure to improve its search engine ranking.

It’s about making sure your web pages are informative, relevant, and user-friendly for both search engines and actual humans.

Nine on-page SEO techniques to use in 2024

1) Produce good quality content

High-quality, informative content that addresses user search intent is crucial. Think in-depth articles, helpful guides, and engaging videos.

2) Optimize your keywords

Keyword stuffing is outdated. But, strategically including releva