There are over 10,000 home inspectors in the USA. In such a competitive market, knowing how to effectively market your own home inspection business is fundamental to your success in the long run.

We’ve built this home inspection marketing guide to help you learn how to create a strong brand presence, attract new clients, and incorporate SEO and digital marketing tactics into your marketing toolbox.

Home inspections in the USA in 2024

The US home inspection industry is thriving, with an estimated market size of $5.1 billion in 2024. But with opportunity comes the need for differentiation. You need to be able to differentiate yourself from your competitors.

When you’re marketing to your primary target audience (homeowners, people selling homes & estate agents), you’ll need to build an arsenal of tools and qualifications that demonstrate