We’re a performance-driven marketing agency. We create beautiful work that is also smartly positioned to generate more business for our clients.

Google is one of our main playgrounds. The way to play in Google’s space is to use SEO tools and techniques to generate organic traffic (as opposed to paid traffic). That’s a beautiful challenge. Generate more leads, without employing a huge paid media budget, which isn’t always financially possible.

We realized that in order to target Misty’s audience, we needed to tweak the digital channels, and in particular, tweak her website – so that the design + content targeted the correct audience. To attract organic traffic, we needed to speak the language of our target audience.

We carefully analyzed Misty’s target audience, and in particular, their geographical data. We then utilized a wide array of SEO tools and techniques, such as keyword analysis, and created new web pages for her website. These webpages were hyper-targeted to her geographical-specific clients.

For example – if we noticed during our research that there were a lot of potential headshot photography clients in Riverview, Florida – we created city-specific webpages that were focused on people in Riverview searching for a headshot photographer. The equation is seemingly quite simple (but complicated in reality).

Whatever words people are using when searching on Google, those words become the golden apple.

The webpages we created are ranking on page 1 of Google. If a webpage doesn’t appear on page 1 of a Google search results, it may as well be considered non-existent. We generated an additional 5500 impressions (the number of times your site is seen on the search results page) in the first 90 days right away. These were all generated through organic searches. That means we didn’t put any additional advertising budget into generating our ranking.

If we compare this year’s organic results to previous years’ results, particularly over a 90-day period, we have grown the organic session traffic (new traffic to the site) by 39.81% and organic user traffic (new users) by 15.93%.

We did an extensive UX and UI analysis of Misty’s existing site. Our conclusion was that in order to generate even more leads, there were areas of the site that needed enhancement to better showcase her amazing work and in order to fall in line with the latest design trends in the market.

We are currently working on a remarkable new website, which we will publish shortly, and do a separate case study on. So be sure to watch this space!