Meet our CEO
A brief history of Brigette and XDigitalSEO.
Brigette Muller: CEO of XDigitalSEO
Grab your coffee and pull up a chair, because you’re about to read a story about an entrepreneur who has a knack of inspiring everyone she meets.
What inspired her to start XDigitalSEO?
Brigette was born and raised in the beautiful country of South Africa. In 2017, she finally fulfilled her dream of emigrating to the USA, and settling in an equally beautiful place called Tampa, Florida.
While she was working as an SEO strategist for a successful marketing agency in the USA from 2017-2022, an idea started brewing in her head. Brigette had worked in the marketing, advertising, and telecommunications industries in South Africa for over 20 years. She had met many talented, trustworthy and hard-working individuals across the country.
She also noticed something quite remarkable during this time. There were many millennials and Gen-Z’ers who had grown up with tech from the moment they were born. Their digital skills were unparalleled.
However, there was a crucial skill that they were lacking due to no fault of their own – people skills.
People born before the tech revolution grew up speaking to each other face-to-face. Emotional intelligence was revered and desired.
But Brigette was born at a watershed moment in history. As an xennial (people born in the late 70s and early 80s), Brigette was witness to pre-digital people skills, but also grew up into the booming tech revolution.
Are you starting to see how the stars aligned?
The equation only made sense
South Africa has its own economic challenges. And because Brigette deeply loves her country of birth, she was determined to do whatever she could to help South Africa rebuild its economy.
We are by no means mathematics professors, but here’s how the equation took shape:
Brigette lives in USA + loves South Africa + knows how creative and talented South Africans are + has met many American and global businesses that could benefit from these South African’s talents + knows how unique xennials are because they possess a unique balance of emotional intelligence & digital skills = Brigette created a digital marketing agency that is based in the USA, but is backed by a team of incredibly talented xennial professionals based in South Africa.
Creating jobs for South Africans is what gives Brigette the greatest joy. But what makes her equally happy is creating opportunities for American and global businesses to utilize the skills of these remarkable individuals, at a fraction of the price of what it would it cost to hire the equivalent professional in the USA or Europe.
What are her future plans?
Most people would be happy with having accomplished what Brigette has during her life.
But being the motivated individual she is, she wants to take it further.
She is striving to continue building and growing a purpose-driven company that will help those in need and deliver the best service to her clients.
All we can say is – when it comes to Brigette – watch this space because she’s always building the next best thing.