Paid Search Marketing
Using search engines to promote your business.
What is Paid Search Marketing?
Paid Search Marketing, otherwise known as PPC (Pay-Per-Click), is a marketing tactic in which advertisers pay search engines for ad placement on search engine results pages. Paid search advertising can help give you the advantage over your competitors while driving more qualified leads back to your site.
What makes us X-Perts at Paid Search Marketing?
We maximize your ROI (Return on investment)
When we put together a paid search marketing campaign for you, we combine our different skills and tactics, such as data analytics, audience insights and creative strategies. This helps to improve your ROAS (return on advertising spend). We can easily and seamlessly build and manage entire campaigns for you. We’ll also constantly evaluate the performance of each PPC campaign, using sophisticated data tools which help us optimize the advertising as we progress. We can also automate the paid advertising and the remarketing, which will save everyone involved from having to manually track every single data point.
We use multiple channels
Google Ads are the most well known form of PPC advertising. The way we approach advertising on Google is to use our tech and innate creativity to help you get more sales, at the most profitable CPA (cost per acquisition) and also at the lowest CPC (cost per click). We also like to utilize other platforms such as Google Marketing Platform’s premium Display & Video 360 real-time bidding suite, Google’s Display Network (GDN), Microsoft Advertising (Bing), and Google Shopping. If there is a platform and/or medium that you want to use, let us know, and we can incorporate it into your next campaign.
We make it personal
You know that feeling you get when you work with people who are in-house, and you get to establish a great relationship with them?
We are that agency. Relationships are crucial to our success. We value you both as a client and as a person. Our way of working allows us to get to that stage where we become so much more than just a consultant. We actually become a part of your team. We become your “in-house” external PPC marketing team. Because we’re in it for the long run, we’ll be with you every step of the way. This personal touch is something that we’ve noticed is missing in many client-consultant relationships worldwide. We’re on a mission to change this. And boy, oh boy, it sure is working.
